Creating a new 4.0 industry for small businesses, by small businesses.
The legalization of hemp creates a dynamic business environment in which to create a new, 4.0 industry, not only of hemp but also bamboo and kenaf. These sustainable plant fibers and food sources can revitalize the textile, building, energy, and food segments. To augment the food section, vertical produce production to increase supply for a growing population.
Because cooperatives comprise a complex array of structures, institutions, and influences ranging from local to global, they identify and respond to the changing needs of farmer-members in an evolving agricultural structure and of manufacturing-members in an innovative product market. The effectiveness of that response, however, is dictated by cooperatives’ posture, flexibility, and influence in the marketplace, relative to competitors.
The initial observation that sparked the idea to launch this sustainable agriculture cooperative was the market concentrating on one hemp product, CBD, and ignoring the possible 50,000 other products. This vacuum creates a market opportunity to be the first company in the world to commercialize sustainable agriculture from seed to store.
In the review of four large Farming cooperatives (all among the top 100 cooperatives in the United States. Some also are Fortune 500 corporations with net sales of more than $400 million), the one undeniable feature was each are highly diversified, including marketing farm products, selling farm supplies, and providing farm services. All are involved in joint ventures and/or have subsidiary operations and have sound governance structures. Each has a large board of directors (any-where from 10 to 40 members) and upper management organized into departments, divisions, business groups, business units, etc. The one feature lacking was a guaranteed market to sell their agriculture; this left the cooperative and its members at the whim of the market resulting in less profit than is possible.
The Manufacturing sector will resolve this. It will consist of at least eight types of manufacturing. In their forecasts, manufacturers estimate the coming product demand and the raw materials needed. These will be preordered and planted to fulfill specific needs.
Both the farming and manufacturing sectors will demand a wide range of equipment, some not invented. The cooperative will source all existing products and assist new manufacturers to produce, inkling any patents.
Because the members have a need for intangibles like patents, a Service sector will offer the needed and expected benefits of an international, and any specialized assistance.